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PAUL HASTINGS CREATIVE
Sapporo
Outdoor, Retail
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Having been briefed to relaunch the Japanese beer Sapporo and give it a premium edge, it was time to go for a beer. Problem is, we couldn’t find Sapporo in any local pubs and, believe me, we checked all of ‘em. The good news was that it gave us the idea we needed for the campaign.




Outdoor


Beer Coaster

In-store
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